Issues in Publication and Design Weblog 2

Writing to communicate

How important is writing to communicate in publications?

In my opinion, it makes or breaks the article. In writing, publications, we use rhetorical persuasions on the readers on our opinions and facts garnered towards a common goal. Is there any thing more than just the 5Ws (Who, What, Why, Where, Whom) and 1H (How). How should we structure our thoughts so as to create interest and influence? Is there a winning formula to follow?


The inverted pyramid writing above is a formula, which is used to great success in writing articles and magazine features. It helps the reader filter important information from less important ones. Next, we shall look at the difference between written speech and spoken speech.

How different is written speech to spoken speech?

ImageOne might wonder on the difference of written speech to spoken speech. Aren’t they the same? Or how are they different? I would quote Putnis, Peter and Petelin, Roslyn (1996 pg. 236) who quoted Vygotsky  ‘written speech is a separate linguistic function, differing from oral speech in both structure and mode of functioning’.

In this quote, it can be understood that there is difference between written language and spoken language.  I believe this website best explains the difference in greater clarity and objectiveness.

How it relates to my course goals?

The use of good language is synonymous with good writing and the hallmark of a good piece of article. The writer must be able to fulfill the characteristics of good writing in which the written language used must be concise, clear and accurate.

Useful Links:



  1. Putnis, Peter and Petelin, Roslyn (1996). Professional communication: principles and applications. Sydney: Prentice Hall. Pg. 226.

Image source


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